If you're looking for a digital marketing career or want to enhance your existing skills, the Institute of Innovation and Professional Development (IIPD) is the perfect place to start. Our Digital Marketing course is designed to provide you with the necessary knowledge and skills to become a successful digital marketer.
At IIPD, we understand that digital marketing is an ever-evolving field, so our course is regularly updated to keep up with the latest trends and best practices. Our experienced and highly qualified instructors will guide you through digital marketing, including SEO, PPC, social media marketing, email marketing, content marketing, and more.
Course Outline
- Overview of SEO Basics
- Evolution of SEO
- Terms & Definition of SEO
- SEO Business Concepts
- Business Impact of SEO
- Periodic Table of SEO Success Factors
How Search Engines Work
- Search Engine Landscape (Website terminology)
- Search Engine Index
- Analyzing Search Engines
- Google's History of major Algorithm Updates
Keyword Research & Competitive Analysis
- The Need for a Keyword Research Plan
- How to Research your Keywords
- Tools to Help you Analyse Keywords
- Understanding Keyword Attributes & Distribution
- Ongoing Keyword Evaluation
On Page Optimization - Content SEO
- Understanding Content Optimization
- Optimizing Structure
- Optimizing Textual Page Elements
- Analyzing Content Quality
On Page Optimization - Technical SEO
- Domain Signals for SEO
- Manage Website URLs
- Identify and Remove Duplicate Contents
- Additional Optimization & Management
- Featured Snippets
- Schemas
- Search Console
- Moving to a New Domain or Redesign
Measuring SEO Effectiveness
- Measuring The Impact of social media
- Analyzing links
- Analyzing Keywords
- SEO Site Audit
Off Page SEO
- The Importance of Links
- Evaluation Backlinks
- Methods of Backlinks
- Advanced Concepts and Best Practices to Linking
- Dealing with Problem Links
- Long Term Content Planning
- Overview of long-term content strategies
- Planning a successful content strategy and avoid common mistakes.
- Defining your audience topic angle and style
- Understanding different types of content
- Working with an editorial calendar
- Promoting your content with social media
- Measuring content performance
Measuring SEO Performance
- Measuring The Impact of social media Analyzing links
- Analyzing Keywords
- SEO Site Audit
SEO in E-Commerce
- Understanding SEO and E-Commerce
- Working with Semantic HTML for E-Commerce
- The Technical Components of E-Commerce
- Exploring E-Commerce Information Architecture
- Producing E-Commerce Content
- Leveraging Link Building and social media for E-commerce
Google Business Listing
- Understanding Google My Business
- Setting Up and Optimizing Google+ Business Listing
- Managing your Citations
- Getting more Reviews for Your Business
- Optimizing Your Website for Local Search
Mobile SEO
- Understanding Mobile SEO
- Configuring Your Website for Mobile
- Optimizing Your Website for Feature Phones and Smartphones
- Developing mobile-friendly content
Google Analytics
- Understanding the basics
- Why Google Analytics
- How Google Analytics works
- How to setup analytics account
- Understanding full reports
- Dashboard and shortcuts
- Basic campaign and conversion tracking
Google Tag Manager
- Starting out with Google Tag Manager
- Setting up Google Tag Manager
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
SMM Social Media Marketing Introduction
- What is social media?
- History of social media marketing
- Importance of social media
- SMO strategy for business
- Social media key concept
- Business profile creation
- Brand Awareness Social media engagement
- viral marketing
SEM Search Engines Marketing Introduction to PPC Marketing
- Overview of PPC Marketing Training
- What PPC Marketing is All About
- Why You Should be Using PPC Marketing for Your Business
- Different Ad Networks & Automation Tools
Web Development using WordPress.
- Introduction to Domain
- How to Register a Domain Name
- WordPress Overview
- Creating an Online Resume/Portfolio
- Creating a Blog
- Adding a favicon site icon
- Web Domain & Hosting
- Installing WordPress
- Customizing your website
- Creating Content
- Website SEO – How to rank better on Google.
- How to Back up your website
- Google Analytics for your Website
Affiliate Marketing
- Fundamentals of affiliate marketing
- Introduction to becoming an affiliate publisher.
- Introduction to becoming an affiliate advertiser.
- Analytics: How to track your networks
- YouTube Marketing (V-Blogging)
- Starting a channel New Channel Setup
- Channel Strategy
- Audience Engagement Playlists
- Content Creation Checklist
- Advantages of Monetization add thumbnail schedule videos.
- Fundamentals of a successful YouTube channel
- Branding your Youtube Experience
- Planning and Strategy the foundation for strong growth
- Competitor analysis and Keyword Research
- Free Tool for quick video analysis and Get Keywords
- Video Planning, creation, and Strategy
Inbound Marketing
- Essentials of an Effective Inbound Strategy
- Optimizing Your Website for Search Engines
- The Fundamentals of Blogging
- Amplifying Your Content with social media
- Enticing Clicks with Calls-to-Action
- How do you create successful CTAs?
- The Anatomy of a Landing Page
- Create successful landing pages.
- Guiding the Next Step with Thank You Pages
- Create successful thank you pages?
- Sending the Right Email to the Right Person
- How do you send the right email to the right person?
- Taking Your Sales Process Inbound
- Ways to delight your customers.
- The seven customer delight guidelines
So, why should you join IIPD's Digital Marketing course? Here are some of the key reasons:
Practical learning: Our course is highly practical, giving you the skills and confidence to implement digital marketing techniques in your own projects.
Experienced instructors: Our instructors are highly experienced and qualified, with a wealth of knowledge in the field.
Affordable: Our course is highly affordable, with various payment options available to make it accessible to everyone.
Career opportunities: Digital marketing is a high-growth industry, and many career opportunities are available for those with the right skills and experience.
In summary, IIPD's Digital Marketing course is the perfect choice for anyone looking to start or enhance their career in digital marketing. With practical learning, experienced instructors, flexible learning options, affordability, and career opportunities, there's no reason not to enroll today.
