Certified Social Media Marketing Professional ( SMM )

IIPD Global is a leading institution in Dubai that offers Social Media Marketing courses to individuals and businesses who want to enhance their digital marketing skills. Here are some reasons why you should consider joining IIPD Global's Social Media Marketing course:

Course Outline:

At IIPD Global, our Social Media Marketing course is carefully designed to provide you with the necessary knowledge and skills to succeed in today's digital landscape. Through our meticulously crafted program, which consists of various modules, you will receive real-time exposure to the latest SMM strategies and techniques that will enable you to stay ahead of the curve in this ever-evolving field.


  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing

Facebook Optimization and Marketing

  • Introduction to Facebook
  • Setting up and optimization of Facebook profile
  • Introduction to Facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page for Your Business
  • Effective Facebook Marketing Strategy
  • Overview of Facebook adverts and how it Works.
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook

Instagram Marketing

  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up for Success
  • How to Build Followers and Gain Attention
  • How to make money with Instagram
  • Position Your Business on Instagram
  • Hashtags #The Key to Success

Pinterest Marketing

  • Understanding the basics of Pinterest
  • Optimizing your Pinterest profile
  • Creating and organizing boards
  • Pinning best practices
  • Creating engaging content
  • Driving traffic to your website
  • Advanced techniques

Twitter Marketing

  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals - Setup and Basic Functions
  • Importance of tweet quality to ensure engagement.
  • Twitter Daily Operations and marketing strategy

LinkedIn marketing

  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn's Blogging Platform for More Visibility
  • LinkedIn Ads

Social Media ROI

  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI.
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions.
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action.

This program meticulously covers various modules to offer real-time exposure to SMM strategies to stay ahead in the digital era.

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What is social media marketing?


Social media marketing is promoting a brand or product through various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. It involves creating and sharing content designed to engage and connect with a target audience and running paid advertising campaigns on these platforms.

Why is social media marketing important?


Social media marketing is important because it allows businesses to connect with their target audience more directly and personally than traditional advertising methods. It also provides valuable insights into audience behaviour and preferences, allowing businesses to adjust their marketing strategies accordingly.

What skills are required for social media marketing?


Social media marketing requires various skills, including content creation, management, data analysis, and advertising. It also requires a strong understanding of social media platforms' unique features and algorithms.

How can I measure the success of my social media marketing efforts?


Success in social media marketing can be measured in various ways, including engagement metrics (likes, comments, shares), follower growth, website traffic, and conversion rates. It is important to set clear goals and track progress regularly to ensure your efforts are effective.

Is social media marketing suitable for all types of businesses?


Social media marketing can be effective for businesses of all sizes and industries. Still, it is important to develop a strategy tailored to your specific goals and target audience. Some industries may be better suited to certain social media platforms than others, and it is important to understand your particular niche's unique challenges and opportunities.

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