Supply Market Intelligence and Analysis

At IIPD Global, we understand the critical role that strategic sourcing and procurement play in today's competitive business landscape. Our comprehensive course empowers professionals with the knowledge and skills needed to excel in these vital areas. In this article, we'll delve into the key components of our program, designed to enhance your understanding and expertise in the field.

Understanding the dynamics of the supply market is crucial. Our course helps you prepare a Supply Market Analysis report that is indispensable for sourcing and negotiation activities. You'll learn how to identify and use industry data sources, comprehend the cost structure of the product or service, evaluate key players, and assess the dynamics of the supply market. Competitive analysis becomes second nature, allowing you to make well-informed decisions.

By the end of the program, participants will be able to:

  • Gather and evaluate critical industry cost information
  • Understand and make use of the power of Strategic Cost Management
  • Prepare a Supply Market Analysis report for use in successful sourcing and negotiation activities by:
  • Identifying and using industry data sources
  • Understanding the cost structure of the product/service
  • Identifying and evaluating key players
  • Understanding the dynamics of the supply market
  • Conducting competitive analysis

Who should attend?

Our program is tailored for Supply Chain Managers and staff, Procurement Managers, Sourcing team leaders, Buyers, and Business Analysts who support Sourcing Teams. Whether you're an industry veteran or just starting your career in procurement, our course is structured to benefit professionals at all levels.

Course outlines

The strategic importance of Sourcing

  • Supplier Relationship management
  • Supplier Portfolio Management
  • Supplier Partnership
  • Procurement and Supplier Contracting
  • Types of Contracts

Supply Market Overview

  • Identify key objectives
  • Obtain industry data
  • Identify industry codes
  • Understand the industry cost structure
  • Identify key players
  • Obtain company information 

Evaluation of Major Players

  • Types of analysis for financial health
  • Reading financial statements
  • Ratio analysis
  • Trend analysis
  • Overall financial health evaluation
  • SWOT analysis  

Evaluation of Industry Trends and Forces

  • Using indices
  • Analyzing price drivers
  • Market Meter
  • Market Force Analysis (MFA)
  • Country risk analysis  
  • Presentation of Analysis report

Price and Cost Analysis

  • Differences in applying Price and Cost Analysis
  • Techniques of Price Analysis
  • Methods of Cost Analysis
  • The Total Cost of Ownership concept
  • Case study on TCO analysis 


In an ever-evolving business landscape, staying ahead in sourcing and procurement is essential. Our course, offered by IIPD Global, equips you with the knowledge and skills needed to excel in this competitive field. Whether you're a seasoned professional or just starting your career, our program will empower you to make informed decisions and drive success in your organization's procurement and negotiation activities. Don't miss this opportunity to master the art of strategic sourcing and procurement. Enroll with us today!

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